February 29, 2012
Today we're announcing a new product called Offers and new placements for premium advertising and Sponsored Stories.
Premium Ads and Sponsored Stories on Facebook
Premium ads can now be seen on the log-out page and Sponsored Stories can be seen in News Feed on mobile devices. Sponsored Stories are posts from friends or Pages on Facebook that a business, organization or individual has paid to highlight so there's a better chance people will see them. Like all stories in News Feed, people have control over who sees a Sponsored Story.
Offers are a free new way for businesses to share discounts and promotions directly from a Facebook Page. They can be distributed through the News Feed or promoted as Sponsored Stories. People can redeem Offers via email or on a mobile device.
Announcing an Update to Pages
February 29, 2012
Today we're announcing an update to Pages. It includes a cover photo, larger story sizes, better tools to manage a Page and more. The new features help business and organizations better share their story and connect with people.
New Page features include:
Businesses and organizations can now add a cover photo to the top of their Page.
When someone first visits a Page, they may see friends' recent posts spotlighted as friend activity. People will also see how many of their friends are connected to a Page.
Larger Stories, Milestones, and Page Timeline
The new Page design allows Page owners to tell stories through bigger photos and milestones that can include a date and other content.
Organizations can pin a post to keep a story at the top of a Page for up to seven days.
The Admin panel is a new way for Page administrators to track their performance and to respond to private messages from people.
Page administrators have access to a log of their Page activity, including tools to easily highlight, hide or delete posts and change the date of a post