The efficient and effective way to communicate important information is to first process said information. Having a week between information accumulation and information release allows the press to work the knowledge they've been given into something more substantial than, say, a quick news post and a link to something cool. With real knowledge comes real expression of those ideas. That's one side of the coin.
For Blizzard, having that time between releasing information and then refocusing the message depending on press feedback is also important. For what it's worth, this upcoming press event feels like a big deal. It should, after all -- but I mean, we're going to be getting information, and lots of it. The message needs to be clear, and the presentation needs to be hype-worthy. With a week between showing off the goods and players' absorbing new details, Blizzard gives itself the wiggle room it needs to amend or refocus the message. All that I'm concerned about, however, is new information to process.
Adam put it similarly in the comments, with our real-world BlizzCon example:
If there wasn't an NDA, here's what'd happen:
1. For when you don't have enough questions, what is the twitter account you go submit them to?
People would sit in the press room with a bulky setup, streaming the presentations and data back to a home base where 20 people would be writing and getting the content out as fast as possible. This is how BlizzCon is. The focus would be less on quality and more on production time.
But instead, here's what'll happen:
At the end of the day's presentations and gameplay we'll be able to take the information and make great posts about it and not have to have an epeen contest with other sites to see who can push the publish button first (a very stupid contest to have in the first place). The focus will be on quality, and not on production time.
This comment is brought to you by a possibly-too-honest-Adam.
2. I'm thinking about making a lore-blog that will deal in (mostly) speculative subjects of the wow-verse. Any tips?
The official WoW Insider Twitter account (@wowinsider
) is the best place to go to submit Queue questions and where you'll see us shout out for submissions. As for starting your own lore blog, just start it. Grab a free blogging platform like Blogger or WordPress, and just start writing. Everything will take shape over time, but the ideas and words are what matter. Just start writing.
Q4tQ: Do you think there is a chance well see Warlord Zaela in MoP? she is my Favorite new lore character in Cata and id hate to see her sit there and stew in twilight highlands.
Honestly? Yes. If we're bringing the fight back between the Alliance and the Horde, Zaela could be a huge part of that. She's already the warlord of a clan of orcs bringing war to the doorstep of the Alliance, so why wouldn't she bring the Dragonmaw into new lands with her Horde allies? I'd love to see her around more.
So, do you think Orgrimmar reconstruction will be finished before the end of Cata or the start of MoP?
It's a long shot, but I believe the capital cities will stay the way they are because they are, essentially, part of the Cataclysm
time line. While it would be cool to see progressive changes to the Stormwind and Orgrimmar facades, I am not anticipating anything. In fact, I kind of like the partially completed wall in Orgrimmar because it includes both the past and the present in its construction. If Blizzard changed it, that wouldn't cause me to cancel my preorder, though.
Have questions about the
World of Warcraft? The WoW Insider crew is here with The Queue, our daily Q&A column. Leave your questions in the comments, and we'll do our best to answer 'em!