Microsoft sold 426,000 Xbox 360s in February, 14th month in top console spot
Ahead of the NPD officially revealing its February numbers, Microsoft is already tooting its own horn. The console manufacturer claims to have sold 426,000 consoles in February, more than any other console. That makes for 14 consecutive months with the Xbox 360 maintaining the top sales position among consoles. Microsoft also notes that the console has maintained more than a 40 percent market share in the current generation of consoles for 12 straight months.
Additionally, consumer spending on hardware, software and accessories bested other consoles as well, totaling $383 million. According to Joystiq's resident financial analyst, the figure is "a lot." We'll have complete NPD numbers shortly.
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February NPD - Xbox 360 continues as number one selling console in the U.S.
Xbox 360 continues to hold the number one spot in the U.S., selling more units than any other console for 14 months straight. Sustained consumer demand for Xbox 360 and Kinect have helped maintain its number one spot, even in the seventh year on the market.
February 2012 U.S. NPD highlights:
· Holding 42 percent share of current-generation console sales, Xbox 360 sold 426,000 units in February, maintaining the number-one console spot in the U.S. This marks the 12th consecutive month Xbox 360 has held more than 40 percent of the current-generation console market share. (Source: NPD Group, February 2012)
· Total retail spend on the Xbox 360 platform in February (hardware, software and accessories) reached $383 million, the most for any console in the U.S. (Source: NPD Group, February 2012)
· During the month of February, Xbox 360 held five of the top 10 U.S. console game titles including: "Kingdoms of Amalur: Reckoning," "Call of Duty: Modern Warfare 3," "UFC Undisputed," "NBA 2K12," and "Elder Scrolls V: Skyrim." (Source: NPD Group, February 2012)
This year, Xbox 360 will again deliver an interactive entertainment portfolio of blockbuster titles, experiences and add-on content, including additions to the famed "Halo" and "Fable" franchises. The more than 50 Xbox LIVE entertainment partners will continue to expand with many more launching throughout the year. Later this year, Xbox 360 will deliver entirely new groundbreaking experiences like "Kinect Sesame Street TV" and "Nat Geo TV," forever changing the way people interact with their favorite TV entertainment.
