Report: UK retailer Game is for sale

UK retailer Game is gearing up to sell the final thing it has on its shelves -- itself -- and has hired Banque Privee Edmond de Rothschild as the sale adviser, Bloomberg cites the Sunday Times as reporting. The Sunday Times doesn't list a source or means of obtaining this information, Bloomberg writes, but with Game's awkward economic happenings recently, this news doesn't come as either a shock or surprise.

Game hasn't been able to stock high-profile titles during recent launches, including Street Fighter X Tekken, Asura's Wrath, Ubisoft's Vita launch titles and Mass Effect 3, the last of which alone lost Game an estimated £2 million ($3.2 million). Game's market value sits at roughly £15 million ($23 million), MCV reports, meaning the lack of just one title, Mass Effect 3, generated a loss of one-seventh of Game's entire worth.

This article was originally published on Joystiq.