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Looks like the rumors were all too true -- according to All Things D, Beats Audio is picking up MOG. For those unaware, MOG is yet another music streaming / subscription service, and while the feature set bests even the vaunted Spotify in many ways by including a Pandora-like playlist generator, it's had a tough time procuring the same hype machine. Regardless, there's no more hiding under the radar now, and you can bet that anything with a Beats label on it will soon be using MOG as a musical pillar (hello, HTC Sense?). We're reaching out for comment and will update when we can.