Diablo III is released, Blizzard launched its new Darkness Falls, Heroes Rise minisite to get people excited. Fans can enter an art contest with some big prizes or create a banner to unlock an exclusive in-game banner sigil that will never be given away outside this event. The site is one big social media campaign, with exclusive content that unlocks when players share enough contest entries on Facebook and Twitter. Fansite DiabloFans revealed that the unlocks will include developer diaries, wallpapers and more. Once the share meter reaches 100%, a final epic unveiling will occur that Blizzard's Bashiok says "is going to melt people's brain meats."
When the site first launched, fans reported everything from PHP errors to lost connections and 404 pages. The site has since been stabilised but doesn't appear to be working as intended. The galleries are no longer updating, confirmation emails are not being sent for entries, and the unlock level hasn't budged from 0%. As we'll need just under 3% per day to meet the 100% goal, players are concerned that if the meter isn't broken, then expectations may have been set too high.