Munich, April 10, 2012 – ICQ, the pioneer instant messaging provider, announces the release of the latest version of its mobile app today, advancing a new strategic focus on mobile platforms.
The app has gained two million active users in just four months since it was released for major smartphone platforms.
ICQ has placed a renewed focus on mobile, selecting modern smartphone platforms such as Android and iPhone as priority targets for development. While ICQ currently supports all mobile platforms, the new Mobile Messenger app was created specifically for the advanced touch-based mobile OSs that have revolutionized mobile communications.
Mobile messaging has emerged as a primary use for mobile devices and is increasingly displacing traditional SMS. The cross-platform availability of ICQ and the ability of ICQ users to stay in touch with all their friends, no matter what network they are on, have helped propel its rapid growth on mobile platforms.
The new version expands on ICQ's Mobile Messenger and provides critical new functionality for users. The new ICQ app now enables users to send photos to their contacts, including friends on ICQ, Facebook, Google Talk, studiVZ, Mail.ru and AIM. Additionally, the new version lets ICQ users share their location with friends and provide them with their exact whereabouts. With this new feature, users can share their location with their address book contacts who use one of the messaging platforms ICQ supports. The iOS version also supports a few advanced features such as the option to navigate to location, street view display of the sent address, and sharing locations from nearby Google places.
The new version brings compatibility with the iPad, with the app designed to take advantage of the larger screen on the tablet. This comes in addition to support for Android tablets which was already available.
The new version of the ICQ Messenger is available as a free download on both Google Play (Android Market) and Apple App Store. The new version comes on the heels of the recent release of ICQ Mobile Messenger for Windows Phone and Bada.
"We have equipped the Mobile Messenger with many new features such as sharing photos and location. In this regard ICQ offers its users not just a better mobile communication experience, but also a richer and a more tailored one," said Moshe Kigler, ICQ VP of Product. "Following the recent releases of ICQ Messenger for Windows Phone 7 and for Samsung Bada, completing the vast ICQ mobile offering, our future plans now include the continued development of the ICQ app for smartphones and tablets as well as striving to maintain our cross-platform capabilities with even more free communication options."
The new version also includes new privacy and safety improvements, designed to reduce unwanted messages. These new improvements minimize interference to the users without interrupting their ability to add new friends and chat for free with everybody, everywhere.
Additional features include:
-Review chats even when there is no connection (Android version)
-Send messages to Facebook friends, including pictures and location details, even if they are offline
-Redesigned "quick reply" function, that lets users answer messages directly from the home screen
ICQ is a leading instant messaging service provider with a global online communications community. ICQ offers a full range of free communication tools for Mobile devices, tablets, PC, Mac and web. ICQ, created in 1996 by the Israel-based company, Mirabilis, is now wholly owned by Mail.ru.