Some sharp eyes have once again discovered something new and cool in Apple-land. Apple appears to be offering rather hefty discounts to some (possibly all) iBooks publishers as part of a new iTunes VIP program. Information is still developing on this front.
Made available through iTunes Connect, these discounts appear to be exclusive to the iBooks program. Discounts range from $500 off the base Mac Pro down to $60 off the base mini. As with previous programs of this nature, Apple places a limit on the kinds and quantity of hardware affected. The discount is for two computers, two iPods (which appear to include iPads, etc.) and one Apple TV.
It's unclear whether Apple will extend these discounts to its App Store members as well, although that was a benefit for the Select and Premier programs until they were more or less discontinued a few years ago.