Johnson describes the title as "cute and filled with quirky personality. It's also super innovative in the area of emotional AI and personality simulation. It's designed for both male and female players, and will be marketed in the US and in Japan." Whew -- finally a video game for male and female players. We were getting tired of all these games marketed to "people."
The Gamasutra job listing doesn't mention Sony specifically, but does provide more context for the game itself: "You should love games that create charming and believable, emotionally compelling simulated worlds; games like ICO, Beyond Good and Evil, Animal Crossing, Scribblenauts, LittleBigPlanet, and others."
HumaNature stresses the importance of creativity and innovation with this title, and we can't help but picture a Vita game coming out of all this creative ... stuff.