In Australia, Sweden and, now, the UK, Apple is facing opposition over its use of 4G in the iPad name. According to GigaOM, The UK Advertising Standards Authority will release an adjudication on Wednesday that could lead to a new investigation into whether Apple is misleading customers when it says the iPad delivers 4G speeds. This adjudication is a response to 40 complaints received by the standards body from people who were confused by the 4G label, as the UK doesn't have a 4G wireless carrier.
When approached by the ASA, Apple said it removed references to 4G on its website, but some people are still complaining about what ASA calls "other potentially problematic claims about the iPad." Apple reportedly still refers to 4G features, but adds the disclaimer that "4G LTE is supported only on AT&T and Verizon networks in the US, and on Bell, Rogers and Telus networks in Canada."