What's in a name? Well, from the looks of this FCC filing, it could be something quite significant for everyone who knows the Netgear appellation. This N300R router has emerged from the commission's Washington enclave bearing On Networks branding, along with a spiffy new logo and less boxy look. We found that the new handle was trademarked by the company back in February, so maybe we'll see a corporate rebranding or this is the genesis of a new marque. As far as we're concerned, it can call itself whatever it pleases, as long as it still lets us roam free.