He's some concept art that CD Projekt Red released to tease tomorrow's stream, which you can catch over on Facebook or at thewitcher.com. And with the stream taking place over on the latter, that blip about The Witcher: Rise of the White Wolf from earlier today seems like another candidate for an announcement tomorrow. The plot thickens.
The livestream takes place tomorrow at 1pm ET. To see the rest of Rayban's centerfold, you'll need to grab the hoverboard and cruise past the break.