So what is the reason behind the Asian market's continued success? According to Niko's reports, a good deal of credit should be given to the free-to-play business model. The F2P model reportedly encourages fledgling gamers to move from more casual social games to "advanced casual" games such as MMORPGs, resulting in a larger pool of money-spending players. Also of note is the fact that the use of internet cafes is declining in major cities. Whereas internet cafe revenue once made up "at least 50%" of gaming revenue, by Niko's current estimate, "up to 2/3 of revenue comes via the home channel." The full article offers interesting insight into one of the largest online gaming markets in the world, so if that sounds like your cup of tea, head on over to Forbes and give it a read.