"While the overall retail environment for interactive entertainment remains challenging in both North America and Europe, we are pleased to announce that in the second quarter, sales of Zumba Fitness remained solid, and Majesco delivered another profitable quarter. Zumba Fitness has now sold over 7 million units worldwide, and is the second best selling fitness game of all time," said Majesco CEO Jesse Sutton. "We are very excited for the upcoming holiday season, during which we will launch both Zumba Fitness Core, as well as the much-anticipated, highly innovative Kinect title, NBA Baller Beats. Lastly, we are about to ramp up our social/mobile efforts with the launches of Mini Putt Park on Facebook, as well as at least four exciting new mobile games coming to iOS over the next few months."
Zumba Fitness' sales have been giving Majesco the drive it needs to maintain its modest condition. Much like Cooking Mama before it, the company needs to find another hit franchise before the Zumba gravy train runs out.