Layar previously signaled that it wants to get into augmented reality print media, and its founder Raimo van der Klein is putting his money (or at least, his title) where his mouth is. He's leaving the CEO position in favor of Quintin Schevernels, who comes from the print publishing world as VNU Media's COO. Van der Klein will hang around as Creative Director to keep the company pushing forward in new directions, but he sees most of the money-making coming from print-friendly tools like Layar Creator -- it only makes sense to have someone who's well-steeped in the medium (and who can turn a profit) running the show. Schevernels hasn't signaled any grand strategy changes in his first few hours on the job, although he might not be in any rush following the launches of apps like Stiktu. We'd just be ready for a whole lot of augmented reality magazines and cereal boxes in the near future.