Ferrari likes to brand just about everything. That said, the two new lines of in-ear and over-ear headphones it's introducing with Logic3's help seem like more natural fits for the supercar brand than for other gadgets. The speed-loving elite will inevitably swing towards the Cavallino series' premium materials and universal microphone remote. Us plebeians have to consider the more plastic-laden Scuderia range, which still manages to pack in some Formula 1 styling along with the remote control. Prices are high at $150 to $315 for the Scuderias, or $201 to $352 for high rollers eying the Cavallinos -- but it's hard to dispute that either series is much more likely to turn up at our houses than a hybrid Enzo.
Logic3 announces availability of iconic audio collection
Collections crafted to bring Ferrari's performance, excellence and passion to life in the audio world
18th July 2012, London: Logic3 today announces the availability of its headphones and earphones within the iconic Ferrari by Logic3 collection of world-leading audio products.
The extensive range of seven styles of earphones and headphones celebrate Ferrari's excellence and flair, both on the road and in motorsport, by delivering superior audio performance and beautiful design.
Unveiled to great acclaim at CES 2012, and winner of the iLounge Best of Show award for product design, Logic3's exclusive audio collaboration with Ferrari demonstrates the company's long-held passion and desire to produce the very best audio products on the market.
Ashvin Patel, Logic3 CEO, says: "We're delighted to launch the first earphones and headphones within the iconic Ferrari by Logic3 collection, which celebrate the style and technical excellence of Ferrari. Throughout the design and engineering process, we have worked meticulously with the Italian brand to ensure the Ferrari by Logic3 collection delivers the excellence that the legendary marque demands. We also look forward to announcing pricing and availability of our additional products in the coming weeks."
Andrea Perrone, Senior Vice President Brand at Ferrari, says "Performance and quality underpins everything Ferrari does. We design and create cars which reflect our customers' aspirations, those who strive for, and achieve, the best in life. We have long held a strong desire to move into the audio market and selected Logic3 as our partner based on the company's passion and enthusiasm for audio excellence. The Ferrari by Logic3 collection encapsulates the passion, flair and technical excellence that we pride ourselves on at Ferrari and we cannot wait to share this innovative collection with Ferrari owners, fans and audio fans alike."
The Ferrari by Logic3 range is comprised of two distinguished collections:
The Scuderia Ferrari Collection is inspired by the competition, speed, and technological innovation of the F1 team. Each product takes its design cues from the sleek racing Ferrari cars, so recognisable and globally adored. This collection carries the exclusive Scuderia Ferrari badge, demonstrating a shared vision of performance, technology, and power.
The Ferrari Cavallino Collection is influenced by the emotive driving experience of Ferrari's timeless GT road cars. Premium textures and materials combined with superior finishes create unparalleled luxury and beautiful aesthetics. A range that deservedly features the illustrious 'Cavallino Rampante' (Prancing Horse) marque, defines excellence, finesse, and is truly iconic.
The following headphones and earphones are available from today at www.Ferrari.com and Harrods Department Store, London. The collection will also be available through other leading premium retailers shortly.
Headphones and Earphones:
The Scuderia Ferrari Headphones and Earphones offer sleek design and high-quality audio, accompanied by superior comfort level in and on the ears. Mirroring Ferrari's F1 styling, the whole collection is available in the following formats:
* The R200 Over-Ear Headphones are available in silver or white (£199)
* The P200 On-Ear Headphones pay tribute to those worn in the F1 pits, are available in red or black (£199)
* The R100 and R100i Earphones, which feature TFAT and noise isolating technology, are available in black or white (£119)
* The S100 and S100i Earphones, which feature TFAT and noise isolating technology, are available in red or white (£99)
The Ferrari Cavallino Headphones and Earphones deliver a premium audio experience coupled with sumptuous comfort. With a focus on fine materials and detail, the collection is available in the following formats:
* The T250 On-Ear Headphones are available in black or tan (£229)
* The T150 and T150i Earphones, which feature TFAT and noise isolating technology are available in black or tan (£149)
* The G150 and G150i Earphones, which feature TFAT and noise isolating technology are available in black or white (£129)
In the coming weeks Logic3 will also announce the availability and pricing of its Ferrari by Logic3 active-noise cancelling (ANC) headphones and speaker docks.
Recognising the need to build this new range of audio equipment from the ground up, Logic3 has worked with highly respected audio designers in this specialised field to create a range of unique audio products that bring Ferrari's iconic Italian heritage to life.
The Ferrari team has been closely involved with Logic3 throughout the entire process, ensuring the marque's characteristic style, design and personality are captured within every product.
Customers wishing to order any of the products from the collections can do so by visiting www.ferrari-by-logic3.com for further information and for details of retailers stocking the Ferrari by Logic3 collection.
For more information, please visit www.ferrari-by-logic3.com.