The Entertainment Software Association (ESA) resolved its spat with the city of Los Angeles, announcing it will hold E3 in the city again from June 11-13, 2013. The annual industry mega show, which has been held in Los Angeles for 16 of its 18 years in existence, wasn't going to have its 2013 location announced by the ESA until the trade group received assurances from the city that the show would run efficiently during construction of the Farmers Field stadium.
"The City of Los Angeles is thrilled to welcome E3 back for another three years," Los Angeles Mayor Antonio Villaraigosa said in a statement. "My office was committed to doing whatever it took to keep the largest annual conference that the City hosts here for another three years. I personally joined in the negotiations, and we worked with all parties to ensure the needs of E3 would be met."
E3 2012 had 45,700 attendees, with the ESA estimating the show generated 30,000 hotel room bookings and nearly $40 million in revenue for Los Angeles.
Update: There seems to be some debate about wording in the ESA's press release regarding the show taking place "throughout downtown Los Angeles and the City." E3 is the same as it ever was. Show organizers tell us: "While the show floor itself [at the Los Angeles Convention Center] is often the most visible aspect of E3, there are a number of elements, including press conferences, networking events, meetings, receptions, and parties that occur in and around the LA area."
E3 2013 Confirmed for June 11-13, 2013
July 30, 2012 – Washington, DC – The Electronic Entertainment Expo (E3) will remain in Los Angeles for the next three years it was announced today by the Entertainment Software Association (ESA), which owns E3. It was also confirmed that E3 2013 would take place June 11-13, 2013, at the Los Angeles Convention Center, L.A. LIVE and a plethora of venues throughout downtown Los Angeles and the City.
"We are proud to partner with Los Angeles for another three years. The City serves as a strong backdrop for the video game industry's biggest announcements and we look forward to remaining in LA," said Michael D. Gallagher, CEO of the ESA, which represents U.S. video game industry. "Video games are a dominant force in the global entertainment marketplace and there is no better place to display that than Los Angeles. We look forward to continuing our relationship with the City and AEG."
In 2012, E3 brought 45,700 video game industry professionals, investor analysts, journalists and retailers from 103 countries together for a three day industry trade show that generated $40 million in revenue for Los Angeles.
"The City of Los Angeles is thrilled to welcome E3 back for another three years," said Los Angeles Mayor Antonio Villaraigosa. "My office was committed to doing whatever it took to keep the largest annual conference that the City hosts here for another three years. I personally joined in the negotiations, and we worked with all parties to ensure the needs of E3 would be met. The City is grateful the Entertainment Software Association continues to view LA, the entertainment capital of the world, as the ideal location for the world's premiere video game convention."
The three-year agreement with Los Angeles also ensures E3 will continue as scheduled alongside AEG's plans for downtown Los Angeles, including development of the new Farmer's Field.
"ESA's commitment to remain in Los Angeles is a critical endorsement of Los Angeles as one of the nation's most important convention destinations," said Timothy J. Leiweke, president & CEO, AEG. "Working with ESA to provide the confidence in scheduling they have requested has truly been a collaborative effort. We are also grateful to ESA for their thoughtful input into the design plans which will result in the most efficient and modern facilities that will not only benefit E3 but all of the new conventions that will come to Los Angeles. On behalf of our City and AEG, thank you ESA, we won't let you down."
"ESA supports AEG's mission and vision for downtown Los Angeles and the areas surrounding the Los Angeles Convention Center," Gallagher said. "We appreciate AEG's willingness to work in partnership with our organization to not only create a construction schedule to accommodate the needs of our guests but also their commitment to incorporate many of our suggestions into the design of the new venues. These resulting upgrades to the facility will truly benefit all conventions and further establish Los Angeles as industry leaders. We are glad we could come to an agreement that keeps E3 in its traditional home."
The event will be open to ESA members and non-members alike. Companies involved in console, PC, online, and social and mobile game publishing and development, qualified business partners, as well as makers of video game hardware and peripherals can exhibit.
Registration for attendees is not open, but additional details including, registration, hotel and travel accommodations, and media credentialing, will be forthcoming and available at www.e3expo.com. For more E3 updates and news, follow ESA on Twitter at @RichatESA or E3 on Twitter at @E3Expo and on Facebook at www.facebook.com/E3Expo.
Produced by IDG World Expo, companies interested in exhibiting at E3 should contact show management at (877) 216-6264.
ESA offers services to interactive entertainment software publishers including conducting business and consumer research, providing legal and policy analysis and advocacy on First Amendment, intellectual property and technology/e-commerce issues, managing a global anti-piracy program, owning and operating E3, and representing video game industry interests in federal and state government relations. For more information, please visit www.theESA.com.