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Aussie regulator raps TV makers for touting 'WiFi ready' products

Steve Dent , @stevetdent

Sony, LG, Panasonic, Samsung and Sharp will no longer be marketing their TVs and Blu-Ray players as "WiFi ready" in Australia unless they're actually ready to connect to a WiFi network. Many products labeled as such often require the additional purchase of a $100-$120 AUD ($80-$100) dongle, and the ACCC, the country's US FTC doppelgänger, has ordered the makers to stop the practice. It all started when a customer complained to the watchdog after feeling burned when his "WiFi ready" TV... wasn't. The fact that similar terms were being used on products that actually have built-in adapters was another strike against the practice, according to the regulator from down under. However, if you happen to reside somewhere else in the world, it's caveat emptor, as usual.