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Everyone's hair will be ruined by Nintendo's PAX Prime world record bubble gum attempt

Kirby's twentieth anniversary as a fluffy pink omnivore is coming up, and in addition to releasing a collection of his most popular games, Nintendo will also be attempting to join the Guinness Book of World Records in the little guy's honor.

It shakes out like this: At 1 p.m. Pacific on September 1, Nintendo will try and round up at least 305 people at the PAX Prime Expo Hall Queue Area to beat the world record for "Most People Blowing a Chewing Gum Bubble Simultaneously," which is currently 304 people. An official Guinness adjudicator will be on site to verify the attempt's success or failure. Meanwhile, a college student in a Kirby outfit will be interacting with the crowd and wondering if they've made the right choices in life.

The link between Kirby and bubble gum may be kind of weak (both pink, both round), but having a few hundred people blow bubbles at the same time is a lot more feasible than setting the world record for "Most People Inhaling Live Animals Simultaneously."

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NINTENDO TO CELEBRATE KIRBY'S 20 th ANNIVERSARY WITH GUINNESS WORLD RECORDS ATTEMPT

Fans at PAX Prime Conference in Seattle Aim to Honor Pink Video Game Icon with New Record for Most People Blowing a Chewing Gum Bubble Simultaneously

WHAT:

Fans of Nintendo's classic Kirby™ character will come together for a new Guinness World Records® attempt for the most people blowing a chewing gum bubble simultaneously. At the PAX Prime conference on Sept. 1, these consumers will not only attempt to break the standing record of 304 participants but will also get the chance to win fun prizes, including Kirby's Dream Collection: Special Edition. The event will help to commemorate the 20 th anniversary of the Kirby franchise and celebrate the upcoming Sept. 16 launch of Kirby's Dream Collection: Special Edition for Wii.

For two decades, the unique-looking pink hero known as Kirby has been inhaling his way through Dream Land and into the hearts of video game fans everywhere. While he may be pink, round and adorable, he's also a ferocious warrior who defeats his enemies by inhaling objects and spitting them back out with incredible force, making him one of the most recognizable and beloved game characters in the world.

Kirby's Dream Collection: Special Edition features six fan-favorite games from the Kirby franchise on one disc, plus additional challenge stages, a commemorative booklet, a music CD and an interactive timeline that gives players a fun way to explore Kirby's colorful history. For more information about this special edition, visit http://kirby.nintendo.com/dreamcollection.
WHO:

PAX Prime attendees, video game fans and Kirby fans of all ages

WHEN:

Saturday, Sept. 1, 2012
Event time: 2-3 p.m. Pacific Time
Check in: 1 p.m. Pacific Time

WHERE:

PAX Prime Conference
Washington State Convention Center
Expo Hall Queue Area
Level 4, Room 4A
800 Convention Place
Seattle, WA 98101
NOTE: Participants must have a PAX badge to attend the event.