Sony and Samsung's IFA 2012 press events happen today, get your liveblogs here

We've seen a fair bit of news out of IFA 2012 already, but things really get underway today with the first two big press conferences. Sony's is set to start shortly at 10:00AM Eastern, and we'll be covering it live right here, while Samsung's is set for later this afternoon at 1:00PM Eastern -- our liveblog for it will be happening here.