Amazon just solved one of the bigger dilemmas for parents buying that new Kindle Fire HD -- how to keep the kids in a safe zone for content. It's introducing Kindle FreeTime, a special mode that makes it easier for younguns to navigate while letting the adults create separate profiles dictating what children can access and for how long. The filters are separated by media type, and Amazon even turns the background from black to blue to reassure parents by the glow of the screen on Junior's face. We'd call the parental control a long overdue feature, although we're sure Amazon also sees it as a chance to scoop up an extra Kindle Fire sale or two among families.
Amazon unveils Kindle FreeTime