How Ubi is selling Assassin's Creed 3 to the general public

Ubisoft debuted the above commercial for holiday blockbuster Assassin's Creed 3 alongside the opening of the NFL season this week, prompting one Joystiq editor's father to call the game "impressive." For us, it serves to highlight how we've become snobs about the music Ubisoft uses in its trailers. Hey, when you set such a high precedent, it's hard to shrug off just some boring old song, you know?

This article was originally published on Joystiq.