The Vita's sales pitch – "console-like" games in a mobile device – mirrors that of the PSP when it first launched, admits John Koller, Sony Marketing VP for handhelds and consoles. The Vita, however, has learned from the PSP's failures.
"The issue that happened with PSP is we got overrun with ports," Koller tells Gamasutra. "It became very difficult for us to define what made PSP unique. The content development became a bit unstructured or decentralized, in that we got a lot of content that was on PlayStation 2 and got thrown over to the handheld."