"These high price points have generated a lot of criticism," Alec Shobin, marketing manager at Subatomic, told Joystiq. "But when I explain our strategy to fans, they always understand our situation. Fieldrunners 2 was made over the course of two years by a team of about 20 people. When I explain that we have to go with premium prices because we want to cover our costs in order to continue making super high quality games for a niche, hardcore audience, it really clicks with them and makes them want to support our cause."
Shobin notes Fieldrunners 2 launched and immediately became the second-highest paid app on the US App Store. What he thinks is more important is the game reached number eight in the top-grossing category without being free-to-play nor having in-app purchases.