NBA 2K13 delivers Justin Bieber experience

Oh, baby, baby, baby, Justin Bieber is a playable character in 2K Sports' NBA 2K13. We aren't exactly sure about the demographic crossover between the Biebster and those who purchase NBA 2K13, but here we are.

It would appear that NBA 2K13 executive producer Shawn "JAY Z" Carter-Knowles saw fit in his artistic vision to include the international sensation in the game, but not on the game's soundtrack. Clever.

Celebrity appearances in basketball games are nothing new. NBA Jam has a long-standing history of including celebs, musicians, first ladies, politicians and even the president of the United States.

This article was originally published on Joystiq.