Amazon makes a pretty good case for its Kindle Fire HD and Paperwhite with prices as low as $199 and $119 respectively, but it turns out there's more at work than just special offers to keep them affordable. In an interview with the BBC, the company's head honcho Jeff Bezos revealed that they can keep the price tags reasonable since they don't turn a profit on the devices. "Basically, we sell the hardware at our cost, so it is break even on the hardware," Bezos said. "We're not trying to make money on the hardware." Instead, Amazon banks on making a buck when owners of the slates and e-readers purchase books, movies, games and other content through their digital storefront. This doesn't exactly come as a surprise, but we're glad that Jeff's confirmed our suspicions.
Amazon Kindle Fire
Amazon Fire HD 7-inch 3rd-gen
Amazon Kindle Paperwhite 3rd-gen
Amazon Kindle Paperwhite
Amazon Kindle Fire 2nd-gen