Apple used its October event to unveil its new US$329 iPad mini. The 7.9-inch tablet was criticized by analysts who scoffed at the device's price tag, which is $130 more than the Kindle Fire HD and $90 than the Nexus 7. Phil Schiller spoke to Reuters about this sticker shock and said that customers won't mind paying a little extra for an iPad because it's a premium device.
Schiller said that "the iPad is far and away the most successful product in its category. The most affordable product we've made so far was $399 and people were choosing that over those devices. And now you can get a device that's even more affordable at $329 in this great new form, and I think a lot of customers are going to be very excited about that."
- Key specs
- Form factor Tablet
- Operating system iOS (8)
- Screen size 9.7 inches
- Storage type Internal storage (16 GB, Flash)
- Maximum battery life Up to 10 hours
- Dimensions 9.4 x 6.6 x 0.24 in
- Weight 0.96 lb
- Announced 2014-10-16
Apple iPad mini 4