byJef Reahard||October 26th 2012 at 9:30amOctober 26th 2012 9:30 am
Trion global brand director Jim Butler has some bad news for RIFT fans hoping for a lifetime subscription option. "Nope; never. I was against the idea when we did it at Turbine, and it won't happen on my watch here at Trion," Butler told A List Daily. "Lifetime memberships are a great deal for consumers that plan to spend the next few years playing the game, and a financial disaster for subscription-only companies that have to continue paying for new feature development, salaries, server costs, marketing, etc."