Wii U ad reveals the Commercial Family Warehouse


The Wii U's advertising campaign takes us into a part of the Nintendo headquarters we've never seen: the facility where all the Wii commercial living rooms from the last six years are stored, complete with smiling families engaging in family fun and good-natured competition ... forever.

That strange mechanical whining you hear in the background is the enormous crane Nintendo uses to remove these Wii and Wii U habitats from the facility, depositing them in soundstages for Ubisoft launch game trailers. That's the only explanation we can think of for what almost sounds, at first, like music.

This article was originally published on Joystiq.