Sony ships Xperia advance to the US, offers unlocked ruggedness for $300

Americans who likes the Sony Xperia go's approach to lifeproof smartphone design won't have to live vicariously through their overseas friends anymore. Keeping up its recent habit of selling unlocked versions of niche devices, Sony is selling the toughened smartphone in the US as the Xperia advance. The 3.5-inch handset won't initially be a surprise to those who've had a peek at an international version, right through to the out-of-the-box Android 2.3 installation -- you'll be sitting in line for a taste of Ice Cream Sandwich or Jelly Bean like everyone else. For most, the advantage will rest in a dust- and water-resistant phone that can wield its 3G on AT&T or Straight Talk while being free to use at least basic GSM calling abroad. Be sure to shop around before committing to an Xperia advance, though. While Newegg's $250 price makes a reasonable case, the $300 official cost has our minds wandering to the much more powerful (if more fragile) Nexus 4.

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Sony Mobile Communications Brings Its Water-Resistant Android Smartphone, Xperia™ advance, to the U.S.

o The highest level of dust and water resistance available on any Android smartphone*

o Stylish, sleek and durable smartphone made to withstand whatever life throws at it without compromising on design or functionality

o Reality Display for razor sharp clarity and fast capture camera to go from sleep to snap in just over a second

What: Sony Mobile Communications brings the Xperia advance to US consumers looking for a full-featured Android smartphone and beautiful design with extra durability and water resistance. Xperia advance has a scratch-resistant display with wet finger tracking to offer functionality and protection against dust and water immersion.

As Sony's most durable, water-resistant smartphone, the Xperia advance is built to handle life's unexpected moments. It has a scratch-resistant mineral glass display and meets the IP67 ratings for protection against dust and water immersion** in depths between zero to 39 inches for up to 30 minutes. Xperia advance is a fit for Xperia fans who don't want to worry about protecting their phones when caught in the rain.

With Xperia advance, consumers can watch the latest movies and TV shows in razor sharp quality and with fast performance.

This powerful device conceals its rugged nature in a slim and attractive design, and, at only .4 inches thick at its thinnest point, users can enjoy its lightweight feel and easily carry it in a pocket or bag among keys, change and other items with reduced susceptibility to marks or scratches. The Xperia advance's sleek and stylish design means durable and water-resistant smartphones no longer have to look bulky and rugged.

Xperia advance features easy connectivity through DLNA® technology to share and enjoy content on a TV. It also comes preloaded with Music Unlimited and Video Unlimited from Sony Entertainment Network***, giving access to millions of songs, Hollywood blockbusters, and TV series.

*Based on smartphones available in the US as of October 29, 2012.

** An IP (Ingress Protection) rating of 67 means the device is dust tight and is protected against the effects of immersion in water in depths between 0 to 39 inches for up to 30 minutes. Despite your device's resistance qualities, you should avoid exposing it to environments with excessive dust or moisture. Damage to your device, (even if through ordinary use) can limit or lessen resistance to dust or moisture. You should not submerge the mobile phone in water. The water resistance of the micro USB port and the headset connector is not guaranteed in all environment or conditions. All compatible accessories including batteries, chargers, hands-free devices, micro USB cables, microSD™ cards, and so on are not dust and water resistant on their own. Warranty does not cover damage or defects caused by abuse or improper use of your device.

***For Sony Unlimited services, a subscription is required and additional requirements, terms, and conditions, may apply. All apps require compatible wireless service connection and usage rates apply.

Pricing & availability:

The Xperia advance is available now at Newegg and other online retailers. For additional availability and pricing, please check with each retailer.

· MSRP $299.99 (unlocked), in tactile black, pure white, or warm yellow

Network compatibility:

Xperia advance is compatible with the network bands below.

· UMTS HSPA 850, 1900, 2100

· GSM GPRS/EDGE 850, 900, 1800, 1900

Specs:

Xperia™advance specifications

Size: 4.3 x 2.3 x .4 in

Weight: 3.92 ounces

Screen: 3.5" (diagonally)Reality Display with Mobile BRAVIA Engine®, 480 x 320 pixels, scratch-resistant mineral glass, wet-finger tracking

Camera: 5MP camera, 16x digital zoom, LED Flash and autofocus, 720p HD video recording

Phone Memory: Up to 512 MB RAM, up to 8 GB internal memory (up to 4 GB user accessible memory)

Operating System: Android™ 2.3, upgradeable to Android™ 4.0

Processor: 1GHz Dual Core

Connectivity: 3.5 mm audio jack, aGPS, Bluetooth™, DLNA® Certified, Wi-Fi®, USB Host

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Sony ships Xperia advance to the US, offers unlocked ruggedness for $300 or less