New York Times crossword references World of Warcraft

Today's New York Times crossword includes a clue that any non MMO player wouldn't know. Amongst the standard pop-culture references and strict definitions, today's crossword puzzlers encountered the following clue, as shown by Jack Thompson (no, not that Jack Thompson) via Twitter.

Raid is the obvious answer -- to us. But I would think it's a pretty hard answer for a non-gamer to come up with.

Does this mean that World of Warcraft is part of the mainstream? Are we going to be able to use MMO lingo around the water cooler now? Do we want to?