Does CCP's future depend on DUST 514?
It's been a couple of weeks since DUST 514 launched as a free-to-play title on the PlayStation 3. While it may be too early to tell whether the MMOFPS will be a big success story, a big flop, or something in the middle, Chief Marketing Officer David Reid argues that DUST 514 is vital to the future of CCP Games.
"The second product is often the big product," he said. "Anybody can have a hit, but can you have two? It's very important for CCP right now to make DUST 514 a success. It has a lot to do with the long-term trajectory of the company. We're definitely thinking about that."
Reid says that CCP is not trying to directly compete with MMO industry titans, but is forging its own path with a sustained cult following. He sees DUST 514 as an important step to the growth of the EVE Online universe: "On some level, DUST is a bit of a tracer bullet. A very big tracer bullet, a big investment, but it's a test bed. This could be the beginning of a much more interesting strategy of lots and lots of things joining into Tranquillity, and all being part of that shared economy, those shared politics and that shared universe."
