E3 2013: The Crew racing game boasts 'persistent online world,' boss fights [Updated]

Here's another one for the is-it-or-isn't-it-an-MMO file courtesy of E3 2013. The Crew, a racing title from publisher Ubisoft, boasts a "persistent online world" that spans the entirety of the United States.

The Escapist reports that other drivers encountered by the player may be AI, but they may also be other player characters. Ubisoft's press conference revealed that the game has no lobby system, so players can chat, group, join crews, and play through group content in the game world proper. Vehicle customization is apparently a big deal as well, as is the ability to "infiltrate and take over a criminal organization one city at a time."

[Update: Joystiq reports that the title will be coming to PC and next-gen consoles. Click past the cut for a demo video. Thanks to Paul for the official website link!]

Massively's on the ground in Los Angeles during the week of June 10-13, bringing you all the best news from E3 2013. We're covering everything from WildStar and Elder Scrolls Online and ArcheAge to FFXIV's inbound revamp and TERA's latest update, so stay tuned!