Report: Sega to purchase Atlus' parent company for 14 billion yen [update: confirmed]

Following reports of Sega bidding on Atlus parent Index Holdings, parent company of Atlus, Japanese media company Nikkei has reported that Sega Sammy will purchase Index Holdings for 14 billion yen ($141.6 million). The deal is to be concluded in November.

Sega rattled its cup at the grave of THQ in July, seeking revenue from the publisher that was made through pre-orders for Sega's Company of Heroes 2. We've reached out to Atlus and will update as we learn more.

Update: Atlus Japan has confirmed the purchase.