TalkTalk launches a SIM-only mobile plan that costs less than a London pint

With 4G prices keeping LTE in the "luxury goods" bracket for many British mobile users, TalkTalk is trying to hoover up the cost-conscious consumers on the bottom end. The TalkTalk Mobile "Small" plan offers 100 minutes, 250 texts and 100MB of data for just GBP3.50 a month -- with double data if you sign up online. The SIM-only deal (which uses Vodafone's network) requires a 12-month contract, making it cheaper than a beer in most reputable drinking establishments in the capital. Unless it's pound-a-pint night, of course, but in that case, you should be happy to get a round in.