At this year's CES, Qualcomm's got a big show -- but not all of it has to do with bleeding-edge performance and kick-awesome graphics. In fact, the San Diego company has a bit of a family side. It's partnering with Sesame Street to highlight its Vuforia platform, an Augmented Reality-based SDK that gives developers handy tools to make the most out of their apps. The program on display, called Big Bird's Words, is a word recognition tool to help children learn vocabulary.
As you'll see in the video below, Big Bird himself lets the young 'uns choose a word and, using the rear camera, hunt around for it in a real-world environment. If the camera picks up an incorrect word, Big Bird indicates that you need to keep looking. Since this is just one application on the platform, this particular concept could be used for a plethora of different types of apps, such as dictionaries and translation programs.
Joseph Volpe contributed to this report.