Warcraft players around the world showed their generosity by purchasing the Cinder Kitten
pet from the Blizzard store. Blizzard announced in November
that every Cinder Kitten purchased by the end of December 21, 2012, would have the profits from the sale go straight to the victims of Superstorm Sandy. They managed to raise a cool $2.3 million dollars!
Cinder Kitten Raises More Than $2.3 Million
Thanks to the overwhelming generosity of World of Warcraft players around the world who purchased the Cinder Kitten pet, we've raised a total of more than $2.3 million USD to support the American Red Cross's ongoing Superstorm Sandy relief efforts. In December, we announced that for every Cinder Kitten purchased by December 31, 2012, 100% of the adoption fee would be going to assist victims of this disaster -- and the community embraced this fiery feline in droves, helping out a great cause in the process. Thanks again to everyone who helped make a difference.
What a great move by Blizzard to help out in disaster relief. It's not the first time they've done so either as players will remember back in 2011 when they donated 100% of the proceeds earned
from the Cenarion Hatchling to Japan's Earthquake and Tsunami relief efforts!