Rubin refuted the notion that THQ was simply a victim of a changing industry, that it was unable to keep up with bigger publishers. "THQ had every chance to survive," he said, "had it not made massive mistakes." Said mistakes – things like bungling uDraw, the Warhammer 40K MMO and Homefront – didn't happen on Rubin's watch, however, as he was only appointed in May of 2012. Ultimately, there was "too much negative hanging on [THQ's] books," he said.
THQ's failure didn't boil down to bad luck either. "Could Homefront have caught a nerve and sold 10m copies? It's possible I guess, but probably not without better production," he said, adding that luck certainly wasn't a factor in THQ's decision to cancel Warhammer 40K: Dark Millennium Online. "That was simply a bad decision in a sea of bad decisions."