DirecTV trademarks 4K TV channel names, but content is still a pie in the sky

Despite the flood of 4K TVs that are emerging this year, there won't be a lot of content to play on them in the near future short of space galleries and the World Cup. The team at DirecTV can't provide an immediate solution, but it's at least getting ahead of the curve with a spate of new trademarks. The satellite giant now owns trademarks for the terms 4K, 4KN, 4KNET, 4K Network and 4KNetwork, the lot of which would cover broadcasts, streaming and VOD -- all hinting that the company is at least toying with the prospect of a 4K-only channel or service. Don't get your hopes up, however. DirecTV has declined comment, and there's a big difference between securing a trademark and having the resources to do something with it. We'll have to wait for sufficient capacity on TV networks -- and in our wallets -- before 4K TV channels exist as more than names.

[Image credit: Brian Cantoni, Flickr]

0 Comments

DirecTV scores a batch of 4K TV trademarks, content remains a pie in the sky