Disney Infinity signs on in North America on August 18, with the international release in most regions set for August 20. Speaking to the New York Times, Disney Interactive co-president John Pleasants said the multiplatform game's two month delay from an initial June window was one of "opportunity" rather than necessity.

"We could deliver in June if we wanted to," Pleasants told the New York Times. "Will a two-month timing change help us? Sure, of course. It gives us a little more time to add bells and whistles and make sure it really sings and pops."

When approached, Disney Interactive provided us with the folllowing statement from Pleasants: "We have moved the launch date for Disney Infinity to August 18 to capitalize on the critical fall retail season."

A Disney Interactive spokesperson also told Joystiq the UK release date is August 23.

Disney Infinity, which incorporates physical Disney toy figures and spans many of the company's high profile properties, looks a powerful competitor to Activision's Skylanders series. While the New York Times reports Pleasants "downplayed comparisons" between the two franchises, he did say of Skylanders Swap Force's fall release that "it's good to be first and really lean into the most important selling season of the year."

This article was originally published on Joystiq.