According to GamesIndustry International, NPD analyst Liam Callahan told attendees that digital game content sales in 2012 reached $5.9 billion in the United States. Sales in the UK reached $1.7 billion, followed by Germany with $1.4 billion and France with $1 billion. Callahan also said that digital content composes 40 percent of the United States' total spend on games, an increase from 28 percent in 2010.
NPD estimated that 48 percent ($7.1 billion) of the $14.8 billion spent on games in the US in 2012 came from purchases on brand new games at retail. The other 51 percent was from digital games and downloadable content ($2.22 billion), mobile game sales ($2.11 billion), used game sales ($1.59 billion), subscriptions ($1.05 billion), social network gaming ($544 million) and rentals ($198 million). The NPD also reported a drop in used game sales from 2011 by 17.1 percent.