Strange, but until now, if you were aching for a Kobo reader, the company's site would redirect you to a third-party like Best Buy or select independent booksellers. The tablet / e-reader maker has finally opened up direct sales of devices like the Kobo Glo, Mini and Arc through its site to interested parties in Canada and the US. Of course, if you're so inclined, you can still buy those products and a number of accessories through the aforementioned partner sites. There's a press release after the break to help you decide.

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KOBO ANNOUNCES FAMILY OF EREADERS AVAILABLE FOR PURCHASE ON KOBO.COM IN CANADA AND UNITED STATES

Kobo Inc., a global leader in eReading, today announced that its Family of eReaders is available for purchase directly at Kobo.com for customer in Canada and the United States. The world-class family of eReaders includes the award-winning Kobo Touch™, the Parent Tested, Parent Approved™ Kobo Glo and Kobo Mini E Ink eReaders, and Kobo Arc 7" Google-certified Android tablet. Kobo eReader accessories will also be available for sale online.

Kobo believes eReading is a global movement and is focused on rapidly expanding its footprint through retail and publishing partners around the world. In 2013, Kobo will continue its goal to be the best eReading service in the world and is on track to becoming a billion dollar company. Kobo now has more than 13-million Readers enjoying its superior eBookstore, which offers more than 3.2-million titles across 68 languages including bestsellers, classics, self-published works, comics, children's books, manga, and graphic novels. Already this year, Kobo's customers turned more than 1.3-billion pages reading for 10-million hours.

Kobo has customers in 190 countries and offers a wide variety of eReading devices and free eReading applications to ensure that the next great read is only a click or tap away. People can access the Kobo eBookstore with virtually any smartphone, laptop, tablet, desktop computer, or eReading device, and can now purchase an E Ink eReader or tablet from Kobo.com. The company, which prides itself for offering an "eReader for Everyone," continues to make its devices available at premier retail organizations across North America including Best Buy, Family Christian bookstores, Indigo-Chapters, Toys"R"Us, Target, Walmart, Future Shop, Staples, The Source, and members of the American Booksellers Association.

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Kobo finally makes its e-readers available through its own site