"Due to overwhelming popular demand, we are happy to announce that an official Kickstarter campaign has launched for Shadow of the Eternals," Precursor says. "This gives potential pledgers even more options to contribute to the game."
Precursor's campaign accepts payments through PayPal – unlike Kickstarter – and doesn't necessarily have to reach its goal to take whatever money it raises. That campaign has 24 days remaining and has raised $156,000. The Kickstarter campaign has 36 days to reach its goal, otherwise Precursor won't receive any of that money.
Precursor will use the money raised in its crowdfunding efforts to launch a pilot episode in Q3 2014, and pay for the engine and core system development. Future episodes of Shadow of the Eternals – there will be 12 in total – will be "significantly cheaper and faster to produce," and Precursor will announce more episodes based on the success of its fundraising(s).