Attendees of Macworld/iWorld and WWDC have always known that if they needed an Apple fix during their conference stay, they could walk over to the Apple Store at the corner of Stockton and Ellis streets. The SFGate blog is reporting that the company has submitted plans to open a new flagship store on Union Square a few blocks away.
The new store is expected to occupy a space at Stockton and Post streets that was previously the home of a Levi's store. The design of the new building is intriguing -- it's a silver box-shaped store with an all-glass front, with the iconic Apple logo seemingly floating in midair.
Apple said that the move to the new location -- about 45 percent larger than the existing store -- will increase employment by about 50 jobs over the existing 350. There's currently no schedule for the renovation and relocation.
San Francisco politicians were thrilled by the news, with Supervisor David Chiu saying that he hoped the new flagship store would "turbo-charge" the Union Square area, and Mayor Ed Lee saying his office is working with Apple on green initiatives.