ArenaNet permanently lowers Guild Wars 2's price point

ArenaNet permanently lowers Guild Wars 2's price point
ArenaNet has made the call to permanently lower the price point for Guild Wars 2. The game previously sold for $59.99 for the Digital Edition and $79.99 for the Deluxe Edition. Both of those prices are being lowered by $10. This is not a sale, but the new regular price of the game. ArenaNet expects that this change will bring in new players and make the game more accessible.

Content releases in Guild Wars 2 continue apace. Since launch, we've seen a handful of special events alongside one-time content, persistent content, and added features. On the other hand, NCsoft recently reported lower sales for this quarter than the previous one, citing "the reduction in Guild Wars 2 package sales" as part of the cause.

We're scheduled for a chat with ArenaNet's Colin Johanson later today; we'll be sure to update you with more information as soon as we can.
This article was originally published on Massively.