Intel has tapped former Apple VP Mike Bell to head up the company's new Smart Devices Unit, according to AllThingsD. Bell last worked at Apple in 2007, and then Palm after that and has a long experience in mobile device development. Recently he has been co-leading Intel's mobile chip business. His new position as the head of Intel's new Smart Devices Unit signals a shift in strategy for the chipmaker.
As AllThingsD notes, Intel's competitors Qualcomm, Nvidia, MediaTek, Broadcom and other ARM-based manufactures have a strong foothold in the mobile device market -- a place Intel knows it needs to be to stay competitive in the future. While Intel did not explicitly state what the Smart Device Unit would produce, it did say, "The group will be tasked with turning cool technology and business model innovations into products that shape and lead markets."