The good folks at 148Apps have an interview up with Kalle Kaivola, Senior VP of Product and Publishing at Rovio, about the company's new Rovio Stars program, a publishing initiative putting out third-party titles under the Rovio banner. Kaivola says publishing was "was a pretty logical step" -- the company has extensive experience, of course, putting things out on the App Store, and sees creative titles being pitched all the time. And in a more practical sense, the company of course has a stable of successful games on the App Store already, set to be used as a platform for launching other titles as needed.
Rovio Stars has already announced a few titles, two games called Icebreaker and Tiny Thief, which are set to hit the App Store soon. Kaivola says that the games Rovio Stars chooses to publish will fit the Angry Birds mold, so we won't see "FPS or survival horror titles" coming from them in the future. The Rovio Stars mark, in other words, is meant to serve as "the stamp of quality that tells the gamer that the game they are about to buy has the same level of polish, engaging gameplay and quality fun as Rovio's titles," says Kaivola.