In honesty, I doubt a system like the one Xie proposes could ever work, at least partially because it would be too difficult to police. In a game with 8 million players, how can we ever know whether a "like" was truly given honestly or not? Furthermore, the cynical part of my brain is calmly reminding me that not getting a "like" isn't going to deter those players who are determined to be rude, cruel, or offensive. While I appreciate the logic behind the idea to reward good behavior in place of, or in addition to, punishing poor behavior, I don't believe this particular type of positive reinforcement is effective. Or rather, I don't believe that anything Blizzard can do with regards to player behavior is effective, short of the banhammer, and that is a blunt instrument not appropriate for all situations. In truth, the overall tone of community behavior is determined by what the community is willing to tolerate. So if we want people to behave better in WoW, we need to stop tolerating bad behavior. Admittedly, it's not easy to do, but my own experience has taught me that it really is the only long-term solution. How do you respond to or deal with poor or offensive behavior from other players? In your ideal world (of Warcraft), how would such things be handled?