Patch 5.4: In-game store announced

We've been speculating about it since the experience potion was datamined, and now we have an announcement. Yes, Virginia, there will be an in-game store. Bashiok gives us the details on what the current plan for the feature is, including a way to get lesser charms of good fortune, and the big news is that the feature will be rolled out first on Asian realms.
Bashiok - 5.4 In Game Store 100% XP buff?
First, we'll be testing the in-game store with some new kinds of items we're looking into introducing (in Asian regions, at the outset) based on player feedback: specifically, an experience buff to assist with the leveling process, as well as an alternate way to acquire Lesser Charms of Good Fortune. We've had a lot of requests from players in different regions for convenience-oriented items such as these, and as with other new ideas we've introduced as WoW has evolved-including Pet Store pets, mounts, and more-your feedback plays a hugely important part in determining what we add to the game.

So as we speculated before, the experience buff is going to be region specific, rolling out in Asian realms first. No word on when/if these features will make their way to Europe or North America. It's a move that I have to admit makes sense considering that most of the recent subscriber drop was reported to be in Asia. Asian realms use a different business model where you pay by the hour, and new players are not willing to play hourly in order to catch up with existing players. Whether or not a version of the store with the various mounts and pets available on the website will debut at the same time as the convenience items like lesser charms and the new XP buff is yet to be determined.

This article was originally published on WoW Insider.