In an effort to raise the bar on local reviews, Google has just announced the launch of the City Experts program, open to Google+ users with at least 50 reviews under their belts. To maintain membership, City Experts must write a minimum of five reviews per month that meet Google's standards for quality. Said standards aren't particularly strenuous; City Experts are expected to produce three or four sentences that give an accurate and substantial impression of the businesses they're reviewing. To encourage people to sign up, the company is offering a slew of goodies, like custom Google swag, invitations to local events and exclusive offers in the program's monthly newsletter. If nothing tickles your fancy more than slamming or praising businesses in your area, you can sign up at the source link below.